Today more businesses are exploring opportunities in international markets to drive revenue and expand their reach. Yet, one critical aspect is often overlooked: the importance of professional translations. If you’ve ever relied on Google Translate or assumed English would suffice for global communication, you may unknowingly be limiting your business’s potential.

Essex Chambers of Commerce, in collaboration with TTC wetranslate Ltd, is hosting a webinar to explore how professional translations can help businesses break language barriers and build meaningful relationships with clients worldwide. Designed for businesses involved in international trade, this session will offer valuable insights into the role of accurate translations in ensuring global success.

Why professional translations are crucial

Translation is more than converting words from one language to another. It’s about conveying meaning and building trust. Poorly translated materials can result in misunderstandings, damage to your brand’s reputation, and even create legal hurdles. Whereas, fit for purpose translations tailored to local cultures can help you:

• Build trust with international customers by showing respect and professionalism through clear and culturally appropriate communications.
• Comply with regulations in overseas markets by ensuring critical documents, such as contracts and product manuals, meet local standards.
• Communicate marketing messages with relevance to the culture of your audience's expectations.

The hidden costs of poor translations

Many businesses downplay the risks associated with relying on free translation tools or informal methods. While they may seem convenient options, but most of the time, they are not able deliver the quality needed for international trade. The consequences include:

1. Brand damage: Poorly translated content can make your business appear unprofessional or out of touch, tarnishing your reputation.
2. Missed opportunities: Marketing campaigns that are not localised often fail to connect with target audiences, leading to lost sales.
3. Compliance failures: Mistakes in translating legal or safety documents can result in costly regulatory fines and customer dissatisfaction.

What you will gain from the webinar

The webinar, “How Professional Translations Unlock Global Markets” will provide practical guidance on the importance of accurate translations for businesses looking to succeed internationally.

Key topics include:

• The dangers of relying on machine translation for business-critical documents.
• How accurate translations can protect your brand and reputation in new markets.
• The role of localisation in creating effective marketing campaigns.
• Real-world examples of how businesses have used professional translations to thrive globally.

Who should attend?

This informative session is ideal for:

• Export Managers: Gain insights into how professional translations help you navigate international regulations and trade efficiently.
• Marketing Professionals: Learn how to create campaigns that connect with audiences across cultural and linguistic boundaries.
• Business Owners and Directors: Understand how accurate translations protect your brand and unlock growth opportunities abroad.

Why attend?

In partnership with TTC wetranslate Ltd, Essex Chambers of Commerce is offering this webinar to help members gain the tools and knowledge needed to succeed internationally.

Register today

Don’t let language be a barrier to your success. Join us for this informative webinar and take the first step towards building stronger international relationships, growing your brand globally, and ensuring compliance in overseas markets.


Date:  Monday 24 February  10.00am - 11.00am 
Platform: Zoom
Cost: FREE for Members - Non-Members £25.00 + VAT

📅 Secure your spot today and discover how professional translations can take your business further.