Since the mid-2010s, education in the GCC has undergone significant reforms to align with global standards. Despite challenges, the rapid adoption of EdTech offers a promising path to revolutionise education with key drivers such strategic government initiatives, growing digital literacy, and the region’s diverse expat population.

EdTech refers to the use of digital tools to enhance teaching and learning. Examples include LMS, VR, AR, online courses, and educational apps. In this article, we will explore the key drivers behind EdTech adoption in the GCC, the challenges that must be addressed to fully unlock its potential for future generations; and the potential opportunities it presents for public and private sectors.

Key drivers of EdTech in the GCC
The GCC region’s EdTech growth is driven by government investments, rising demand for affordable education, and alignment with student preferences. For instance, the UAE has launched the National Strategy for Higher Education 2030, which emphasizes the integration of technology into education to equip students with future-ready skills.  Similarly, Saudi Arabia’s Vision 2030 and its Human Capability Development Program (HCDP) aim to align educational outcomes with labour market needs, ensuring that students are prepared for the future job market.

Local EdTech platforms like Alef Education, Baims and Noon Academy are addressing these needs. Additionally, UK-headquarted companies such as WithYouWithMe also offer tailored upskilling solutions.
 
Saudi Arabia’s Human Capability Development Program (HCDP)
Additionally, as mentioned above, as part of its Vision 2030 initiative, Saudi Arabia launched the Human Capability Development Program (HCDP) to prepare its citizens for the future labour market. The HCDP focuses on aligning educational outcomes with market needs, promoting lifelong learning, and enhancing digital literacy. This program is a cornerstone of Saudi Arabia’s efforts to integrate technology into education, ensuring that students are equipped with the skills necessary to thrive in a rapidly changing world. The HCDP exemplifies the broader trend in the GCC of leveraging EdTech to build a resilient and future-ready workforce.

Potential Challenges and Barriers to EdTech Adoption in the GCC
While the future of EdTech in the GCC is promising, several challenges must be addressed to fully realize its potential:

• Digital Divide: One of the most pressing challenges is the digital divide. While technology offers incredible benefits, it also risks widening the gap between those who have access to digital tools and those who do not. Ensuring equitable access to technology across urban and rural areas is crucial for inclusive education.
• Data Privacy: As the reliance on digital platforms grows, protecting student data privacy has become paramount. Schools and EdTech companies must implement robust data protection measures to safeguard sensitive information.
• Teacher Training: Educators play a crucial role in the successful integration of EdTech into the classroom. However, many teachers need training and support to effectively utilise these tools. Ongoing professional development is essential to empower teachers to harness the full potential of EdTech.
• Health Concern: The impact of EdTech on neurodevelopmental disorders like autism and ADHD has been understudied albeit the awareness spread about these over the recent years. While EdTech offers benefits, it can also have drawbacks like excessive screen time, social isolation, and distractions. To mitigate these risks, parents should set limits, encourage physical activity, monitor online activity, provide support, and consult professionals.

Current Market Leaders and Future EdTech Opportunities in the GCC
The GCC has immense potential in the implementation and innovation within EdTech and collaboration between governments, educators, and companies can unlock this potential. Some success stories like the below showcase the region’s innovative spirit and global leadership in EdTech.

• Noon Academy: is a platform that offers a comprehensive online learning platform for students of all ages. Noon Academy has gained significant traction, particularly during the COVID-19 pandemic, by providing accessible and affordable education.
• Qureos: is a platform that connects young professionals with industry experts for mentorship and learning opportunities. This approach helps bridge the skills gap and prepares students for the workforce. 
• SchoolVoice: facilitates communication between schools and parents, streamlining the exchange of information and enhancing engagement.
• Geek Express: offers STEAM education through online classes and DIY kits and caters to the growing demand for tech-savvy education in the GCC.

By addressing issues such as the digital divide and ensuring that educators are adequately trained, the GCC governments can create an inclusive, forward-thinking education system. Additionally, events like GESS (Global Educational Supplies and Solutions) continue to provide a crucial platform for discussing advancements in EdTech and exploring new opportunities for growth with both local and international players.

As the GCC countries continue to invest in and adopt innovative technologies, I am hankering to see how each country will turn its challenges into opportunities in the aim of shaping the future of inclusive education – and also supporting with the growing number of extremely smart learners who are on the autistic and attention deficit hyperactivity disorder spectrums.

Author: Fatoumata Tall