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What is international marketing and why is it important?

International marketing is the marketing of your products or services outside of the UK. By expanding overseas, you can increase your brand awareness, develop a global audience, and ultimately grow your business. 

With people now accepting brands and products that originate from other countries, expanding internationally comes with a lot of opportunities but also a lot of challenges.

Expanding in to international markets is a complex process and you need to understand the right ways to reach audiences with your messaging. Doing your research up front and developing international marketing strategies specific to your target audiences will make all the difference when it comes to whether you are successful.

Consider language and cultural differences, these could hinder international marketing strategies and you may need unique marketing strategies for specific countries and their diverse audience.

It can be challenging for small or medium-sized businesses to build a successful international marketing strategy as they may lack the expertise or budget to launch a campaign, but its still possible!

Join us at our International Marketing - AI & Social Media Training to find out how.

The aim of any marketing campaign is to engage with the audience, which becomes even more challenging when your audience speaks another language. 

This half day virtual training session aims to develop knowledge from research activities to gain an understanding of international trade using Marketing, Social Media and how AI plays a role in International Marketing.

Date:   Thursday 9th May 2024 9.30am to 1.30pm 
Virtual:   Zoom Platform
Cost to attend:   Members £345.00 + VAT    Non-Members £390.00 + VAT
Credits: 1 credit gained with successful completion of a multiple choice questionnaire

 

This course is part of our new Trade Expert Training Academy - Funding is available!


About Our Academy:
The Academy offers a wide range of courses ensuring that businesses can upskill their staff and stay compliant. In addition to individual courses, the Academy offers endorsed Level 4 Qualifications – the Award, Certificate or Diploma, is ideal for individuals to validate their expertise and enhance their professional credentials.

Funding available up to £1000 per Member Company:
Our funding offer, in partnership with Essex Country Council, grants Members up to £1000 per company who enrol their staff on one of the endorsed Level 4 Qualifications – the Award, Certificate or Diploma.

Don't miss out on this fantastic opportunity to enhance your knowledge and skills in international trade while benefiting from our funding scheme. To learn more about our training courses and how to benefit from funding, please visit our website or contact us directly.
 

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