Over the last 20 years the Arabian Peninsula has been synonymous with the phrase ‘Mega Projects’ Times are changing and we now move into the sphere of ‘Giga Projects’ Possibly the largest project on the planet, ‘NEOM’ is a $500bn high-tech economic zone which will be built from scratch over 26,500 sq. km in the northwest of Saudi Arabia.
First announced – pre-pandemic - in 2017, NEOM is intended to lure futuristic business sectors and inward investment to the Kingdom.
Saudi Arabia’s Tabuk Province is a promising destination for sustainability, and technology. ‘NEOM’, meaning new future, is a forward-thinking city that promises to be something the world has never seen before. It is being labelled as a ‘revolution in urban living’, with an immense potential for tourism. The city is going to be completely powered by renewable energy sources.
Considering its location within one of the largest oil producers in the world, this new city is taking a huge step towards improving the environment and the future of our world. It promises to leave behind all the trepidations of urban living we currently face. This will be a city that is planned, without traffic, waste, or pollution. NEOM further promises to be a place that will allow easy access to essential resources and amenities for its residents.
In the heart of the desert, the city will be a space for both human and nature to co-exist. It promises to do-away with the idea of suburban cities we have today, which encroaches into the natural world.
NEOM is going to take the term ‘smart city’ even more seriously than any other city has done before. It is going to be technologically driven, which means that everything from traffic to live data for hazardous situations will be monitored. So, with the power of technology, a road accident could be avoided.
Saudi Arabia also has the Red Sea Project, a vast development that by 2030 will comprise 50 high-end resorts on the Red Sea coast and 22 islands. Also, on the Red Sea is “Amaala”, another dynamic tourism project covering 3,300 sq. km and serving as a resort and wellness destination.
Meanwhile, in south-west Riyadh, “Qiddiya” is an $8bn city for entertainment, sports and the arts, set to cover some 334 sq. km.
Clearly, the business world in the region is making huge strides in order to put COVID-19 behind them. As it continues to plough ahead with its goals to build better, and stronger, there is ample opportunity for UK businesses to be a part of these historic Mega/Giga projects, as Saudi Arabia is always on the lookout for good quality, innovative and sustainable products.
Jennings International Ltd has access to key contacts, project managers, agents & distributors, and are here to assist you at every stage of your export journey.
Contact us to find out how we can help your business make strides in this dynamic region.
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